Would the company have better results if they could AND did?
Working with an early stage ingredient development company our specialist was called at a late stage of their development phase when the initial customer trials were seeing poor take up and a mixed reaction showing all the extremes.
We worked with their team and helped them identify the gaps in knowledge and communication. Once identified, the changes required were made with our help and guidance
Result: A successful lucrative licencing agreement bringing in a multi millions $ which was followed by other commissions from the same customer